Duda Melzer is a name that may be new to many of those who are looking in to the Brazilian media industry for the first time, but the latest member of the Sirotsky family to take control of RBS has been training for this moment for many years. Outgoing Chairman Nelson Pacheco Sirotsky has provided a solid base for Duda to expand upon his work, which will focus on leading the company into the challenging environment of the 21st century that continues to see the evolution of new media technologies.
One of the areas that has been of great importance to Duda Melzer over his career has been to gain a complete understanding of the business of the RBS Group, which has seen him take a number of roles within the company. Melzer began his career in the U.S. after completing his education at the world famous Harvard University; the newly installed Chairman of RBS remained in the U.S. after his studies were completed in a bid to learn more about how the media industry operates in the country.
In 2004, Duda made the decision to return to Brazil and take control of the domestic market operations of the RBS group, which led to his rapid rise through the company to the position of CEO in 2012; 2016 saw the latest movement of Duda Melzer to the highest possible position in the RBS Group of Chairman of the board of directors. Melzer has looked to maintain the highest quality of reporting in the news departments of RBS, but has also looked to switch the focus of various departments towards Online content that has been identified as the future of the media industry.