The business world is sometimes a chaotic place filled with sudden rises and falls. Profitable companies go under and sometimes businesses that seem on the verge of collapse pull themselves up and strike big.
Goettl Air Conditioning Repairmen was a struggling business in 2012, under heavy legal pressure. Without strong management to guide it the company looked as if it was about to fold to the harsh competition in the AC repair market. That was before Ken Goodrich bought the company and began over hauling into a competitive and successful business venture.
By 2014, Goodrich had managed to turn the companies fortunes around completely. In just two years time the company is predicting that it will earn somewhere around $20 million. That’s a pretty drastic profit increase when compared to Goettl‘s previous earnings. Goodrich says that when he came on the company was,” Stuck in the mud.” Surprisingly it’s failure was due to a sudden boom in clients that had left the company unable to meet customer demands. Legal action was threatened and a large portion of Goetll’s leadership left, further crippling it’s ability to meet customer needs.
When Goodrich bought the company he deliberately infused it with new direction and new energy. As it turns out, that was all it really needed to get the wheels running. Now Goettl is a top earner in the field. The story of Goettl Good Guys Air Conditioning Repairmen is an example of how to adapt to adversity in the marketplace and how quickly poor fortunes can be reversed.