In her line of work as CEO and founder of the popular makeup brand known as Lime Crime, Doe Deere understands it’s about the pretty, but it goes beyond the lipstick, shadows and liners.
Doe Deere is interested in empowering young women, and her large global fan base has responded. Doe Deere has become one of the little darlings of social media with her Lime Crime Instagram growing like crazy. At the moment, the numbers are pretty, with 2.2 million followers.
Doe Deere created her Lime Crime brand in 2008, figuring that someone else must also want a large variety in bright, colorful makeup that strayed from the boring traditional beige palette. Doe Deere always loved playing with color as a child born in Russia. She had a very strong imagination and adored unicorns and anything else with a fantastical base, as she told Galoremag.com.
Doe Deere brought that creative disposition with her when her family moved to New York City a few years later. There in the huge metropolis, Doe Deere came to the reality that dreams can come true, as long as you recognize the gifts you were born with.
Lime Crime featured something the other competitors did not and that was a color palette that was vivid, opaque and beyond the color spectrum women were used to. In other words, this was modern makeup, and Doe Deere loved blending her colorful cosmetics with her candy-colored tresses and bright, trendy fashion.
The world noticed Lime Crime’s uniqueness and Doe Deere’s simple mission on her About Us page:
“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you.”
She believes that people should define their own beauty, and through the power of makeup, create their own statement and personality.
Doe Deere’s gorgeous makeup is sold online at Lime Crime and at popular retail stores like Urban Outfitters.
Doe Deere believes in giving back to her community and supports numerous charities for women, children and animals.
Lime Crime’s makeup is cruelty-free and vegan.